A$AP Rocky is no stranger to fashion and his constant evolution.  Dior Homme’s creative director Kris Van Assche explained Rocky’s addition to the campaign. “I really like his personal style and taste. He’s a real fashion lover,” said Van Assche. “He feels like fashion really influences his own work, and he has strong opinions on that.”

A$AP has modeled for GQ and DKNY in the past.  He will featured in the menswear brand’s Winter 2016/2017 campaign.

Rocky stated that “It’s dope when you can mix it,” he told Women’s Wear Daily. “It’s all about taking two worlds like street-wear and high-end and kind of mashing them together.