Kim and Kanye: The New Face of Balmain

Kim Kardashian and Kanye West

Kim Kardashian and Kanye West are the new faces of Balmain’s spring/summer 2015 menswear campaign.

Kim posted the news on Twitter with the caption, “BALMAIN!”

The Wests are friends with the brand’s creative director, Olivier Rousteing. “For this menswear campaign, I wanted to capture a moment of love,” said Rousteing. “Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than acampaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”

Kanye West and Kim Kardashian


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