LeBron James  just kicked off the LeBron “King” James Full Court Birthday Celebration which is a smart marketing scheme with an eleven-stop birthday tour where companies pay up to $500,000 to target their products and brand names to LeBron and his friends. Featured cities over the next four months are L.A., Chicago, Orlando and Atlanta.  Dwyane Wade, Gabby Union, Kelly Rowland all came out to celebrate.