The Beyonce  full promotional blast has begun.  She poses for not 1, 2, but 3 covers of W magazine. I wanted this record to come from a raw place,” she told the  magazine  of her fourth album 4, due June 28. “Playing Etta James in the movie Cadillac Records really changed me. It was a darker character, and I realized that if anything is too comfortable, I want to run from it. It’s no fun being safe.”