Loud’ is officially Rihanna’s fastest selling album to date, and with the rate it is selling, it could be one of her most successful. The album has sold over two million worldwide, with most of those sales hailing from the UK where she has sold close to a million copies. That is thanks to those Christmas sales and performing on Britain’s biggest chart-impacting talent show The X Factor – not just once but twice on separate episodes!  The project has now topped the Global Album Chart after its release six weeks ago. It has also encountered a sales increase of 21%, meaning the additional 521,000 copies sold worldwide has knocked Michael Jackson’s ‘Michael’ off the top spot.