ARTIST SPOTLIGHT: EAT: ELEVATE ALL THE TIME, LLC – Malik Jarrett

What is EAT? Many are asking and wondering what the three-word lettering stands for and it’s relevance. Well, it stands for Elevate All the Time and the BRAND is spreading like a wildfire.

Initially starting off as a photographer and stamping his photos with his now recognizable and popular eat.. logo.  Malik Jarrett has now transitioned into one of the hottest local brands since the days of other popular brands Madness,  Visu Mchunu, All Daz and WE R One.  However, for Malik it appears that he has expanded on the concept of what brand recognition is and has taken his apparel line to the next level by doing pop-up shops all around the city, engaging young black males with his BOYS EAT program at Ketchum ES in Washington, DC promoting community strengthening and character, and being in high demand as word of mouth has pushed the brand to even higher levels.

All Homage which was created out of Malik’s love for photography and capturing moments created the phrase because he believes in giving respect and credit where it’s due. #Ifyoudonteatyoudieinthestreets is his hashtag and slogan, inciting that EAT is for the culture and the city of Washington.  His goal is to be relevant, he wants to be known 50 years from now where his brand will still be going strong. Malik says that it is not about the money for him. He wants to see everybody win!!

Malik says that his influences are his life experiences which have shaped his view of life. His biggest inspiration is beautiful females where he gets some of his greatest ideas. Malik’s creative juices also get flowing in the morning time when he feels like his best self.  He believes that GOD is his greatest leader and fully follows the path that he has paved for him.

Malik and his team recently visited Bali, Indonesia and spread some EAT inspiration to the locals and children.


Malik’s BOYS EAT program is 9-week program that teaches young men values to become kings and to walk with honor. He encourages them to use their creativity and not to be afraid to be themselves.  The boys also get to learn first hand about photography from Malik himself.  The BOYS EAT program could use NEW disposable cameras and monetary donations to continue the program. If you would like to make a donation or monetary contribution, visit http://www.allhomage.com.

Let’s continue to support our black business owners and anything positive in our community. Malik has definitely stepped up to the plate ensuring that he has the backs of others as long as you got his!!  We all deserve to EAT!

#IFYOUDONTEATYOUDIEINTHESTREETS #ALLHOMAGE

#ifyoudonteatyoudieinthestreets

Creator/CEO/Founder – Malik Jarrett 

For more information about EAT and AllHomage please visit http://www.allhomage.com to order your EAT gear today.

Instagram: @allhomage

JAY Z Makes Big Move with TIDAL

barclays

According to Billboard, the Barclays Center in Brooklyn has signed a name-in-title sponsorship deal with Tidal, the subscription streaming service that will see the arena’s theater configuration operate as the Tidal Theater.

The Barclays cut-down theater configuration, which features an advanced curtaining system located in the bowl, had operated as the Cushman & Wakefield Theater since the arena opened three years ago. The theater officially becomes the Tidal Theater today, and Cushman & Wakefield has been “repositioned” into other areas of Barclays Center, according to Barclays Center CEO Brett Yormark, who describes the Tidal partnership as a “content deal.”

The relationship will tap into Tidal’s artist development platform Tidal Discovery, as well as serving up unique experiences via Tidal X. As part of its naming rights agreement, Tidal will be curating events in the Tidal Theater with emerging and established artists. “[Tidal] will put a minimum of eight events into the theater annually,” Yormark says, “but we’ll compliment that with other events.”

This comes after the TIDAL X concert last week, which was streamed by 3.3 million people across 198 countries, the show boasted performances from the likes of Beyonce, Nicki Minaj, and Usher.